Direct Sales and MLM

Discussion with Neora co-CEO Deborah Heisz Regarding FTC Litigation

By
Kevin Thompson

Deborah Heisz and I had a casual chat about Neora's recent challenges with the FTC. We discussed the genesis of the FTC investigation, a few details of the settlement negotiations, the FTC's view of the network marketing model, Neora's financial ability to continue with litigation, and a lot of other things. Heisz's transparency about the dispute is refreshing and commendable. There's a lot to be learned from Neora's challenge with the FTC.

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