Direct Sales and MLM

Commitment to Innovation

By
Kevin Thompson

[caption id="attachment_42" align="aligncenter" width="337" caption="Courtesy of Vermin Inc @ Flickr"]< src="https://dev-thompson-burton-wpms.pantheonsite.io/mlmattorney/files/2010/02/2777441779_56d64f504a.jpg" alt="" width="337" height="500" class="size-full wp-image-42" />[/caption]It's one of the best defenses that helps a company avoid devolving into a pyramid scheme. Sometimes, a company can be a victim of its own success if they fail to stay one step ahead of the market. If a company's once-innovative product becomes a commodity, the sales force will have no choice but to focus on recruiting. And it's imperative for the longevity of a company to offer marketable products that have demand from customers.

Logic Game

Imagine if there was a network marketing company that invented the MP3 player. Assume this MP3 player has the usual bells and whistle of a typical player. Now imagine that they still sold this product for $600. Do you think they can make it in the industry? How can their distributors make customer sales?

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